SHAWMUT HEADQUARTERS AWARD SUBMISSION

How can video based storytelling better inform your design firm’s next award submission? 

Boston Virtual Imaging partnered with CBT Architects to tell the story about how they designed Shawmut’s new headquarters in Boston, MA. 

The client’s need for this video was to show how CBT worked with Shawmut to address their design needs, and the solutions that they were able to implement to improve their workspace. The video was intended to be viewed with accompanying materials for an industry award submission that CBT was applying for. The overall timeline for this project was four weeks. 

In order to tell this story, Boston Virtual Imaging worked directly with CBT to understand their process and the target audience. We spent a whole day filming the key project stakeholders at the newly renovated Shawmut headquarters for the main narrative. B-roll and timelapse compositions were captured throughout the new headquarters with volunteer models to activate each space, and help support the narrative. 

I always really enjoy any interview based video where we have the time and permission to film people who are willing to open up in front of the camera. Throughout the longevity of the project, I was able to build relationships with our subjects and what they had to share. I particularly enjoyed getting an inside look at what the design and client collaboration process is like at CBT and helping them gain recognition for the award winning work that they do.